Compare central route and peripheral route processing with an example for each.

Compare central route and peripheral route processing with an example for each.

• A. Central route uses cues such as an attractive spokesperson; peripheral route uses quality arguments.
• B. Central route relies on feelings; peripheral relies on facts.
• C. Central route uses strong, logical arguments with evidence; peripheral uses cues like attractiveness or popularity.
• D. Central route is about social proof; peripheral route relies on diffusion of responsibility.

Answer: (C)